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No 1 Way Design

Passion and Style

The No 1 Way Design Program is an open call for recent graduates of, or current students at, the 85+ Historically Black Colleges and Universities (HBCUs) across the country. The competition-based initiative will be launched in partnership with Foot Locker, Inc.’s Portland-based strategic partner, PENSOLE Academy.

Footaction’s long-term commitment to HBCU students is a manifestation of the brand’s promise to amplify and celebrate the next wave of creative visionaries who continue to push the culture forward. The experience and visibility provided by the No 1 Way competition will foster diversity of talent and champion the idea of creative individuality.

Here's What You Can Win

  • The top 5 finalists will get to showcase their design at New York Fashion Week in February 2020

  • 1st, 2nd, and 3rd place winners will all receive between $5K and $15K in prize money

  • The final winner will have their designs sold at Footaction stores nationwide and online

  • Aug. 26

    Talent Search opens to all 85+ HBUC’s.

  • Sept. 29

    Talent Search ends.

  • Sept. 30 - Oct. 4

    FAAS at PENSOLE and adidas will review all submissions to edit it down to the top 25.

  • Oct. 7

    Footaction, adidas, and PENSOLE will review and select the 10 HBCU Finalists.

  • Oct. 7

    Footaction and adidas will provide feedback to FAAS at PENSOLE for HBCU finalists to refine designs.

  • Oct. 11

    No 1 Way will announce the top 10.

  • Oct 14

    No 1 Way Semi-Finalists start FAAS at PENSOLE online program to refine their designs.

  • Nov. 1

    Top 5 are selected to attend the No 1 Way 3-week FAAS at PENSOLE Masterclass.

  • Nov. 13

    No 1 Way 3-week FAAS at PENSOLE Masterclass starts.

  • Dec. 6

    No 1 Way 3-week FAAS at PENSOLE Masterclass ends.

  • Dec. 9 - Jan. 31

    No 1 Way samples completed for NYFW.

  • February

    No 1 Way students present their collection during NYFW to select 1st, 2nd, and 3rd place winners.