Diadora

By the 1970s, the brand had launched into its newest venture with great enthusiasm. It was among the first Italian companies to market its products through testimonials from some of the biggest names in sport. Building on its popularity, Diadora achieved crossover success in the mainstream as its shoes became more and more welcome in non-competitive circles. Suddenly, they were just as much leisure kicks as they were athletic sneakers.

Big Growth

With those advancements came serious growth for the company. By the 1990s, it established the Diadora Research Centre, where technicians, orthopedic doctors, and bioengineering experts could gather, discuss, and conceptualize new ideas for future footwear. In the spirit of coming back full circle, the brand returned to its roots towards the latter end of the decade when they reintroduced a collection of work shoes called Diadora Utility.

Today, Diadora is known for its eclectic range of both modern styles and heritage-driven looks that channel vintage fashion. For both hardcore athletes and those who want to make a serious statement with their shoes, Diadora ticks all of the boxes. Now that’s serious growth. 

Style Statements

Making a statement with sporty kicks has never been simpler. Shoes like the Titan, Camaro, and Rebound Ace are available in a variety of colorblocked palettes that look great with everything from joggers and track pants to shorts and jeans. Throw on a T-shirt and a zip up hoodie over it and you’ll be ready for anything.

Diadora even creates styles that honor various pop culture icons, like famed cartoons. For those who love a touch of quirk and want to embrace their humorous sides, there’s nothing more suitable. The brand even designs shirts to complement its shoes. Fans swear by Diadora’s incredible legacy and continued commitment to quality in all its pieces.