Kappa

Italian roots

Kappa’s roots date back over a century to 1916 in Turin, Italy, after a production problem necessitated a sub-brand of socks stamped with the letter K. After several decades of sales, the Kappa moniker was developed in 1967, originally focusing on casual clothing.

The classic logo

Two years later, the brand’s iconic “Omini” logo was born accidentally during a photoshoot for a swimsuit ad. The logo – a silhouette of a man and woman leaning against each another, back to back – represents the power of equality and support between men and women.

A staple in soccer

By the late-1970s, Kappa pivoted to sportswear, using the game of soccer (or, as it’s referred to in Italy, football) as a launching pad. In 1979, the brand sponsored the local Turin club Juventus, soon expanding its sponsorship to the likes of Manchester City, Barcelona, Roma, and Tottenham Hotspur.

Making it in America

Kappa made its way across the Atlantic and into the United States in the early-1980s, sponsoring the New York marathon in 1981 and securing a 10-year sponsorship of the U.S. Track and Field Team in 1983. That partnership inserted Kappa into a number of influential photos, including medal-winning podium moments for legends like Carl Lewis, Florence Griffith-Joyner, and Edwin Moses.

From sports to streetwear

Nowadays, Kappa is associated not only with a range of different sports, but also with the world of fashion, specifically in the streetwear arena. The logo is both legendary and instantly recognizable, while the brand’s signature taped detailing has been imitated by countless other companies trying to hop onto Kappa’s bandwagon.

Track suits and pants, slides, and more

While the brand delivers a wide variety of premium kicks, clothes, and accessories, nobody dominates the track suit and pants game quite like Kappa. You can also find the best slides around, like the Kappa Mitel, featuring sturdy rubber outsoles and thick durable straps with signature Kappa-branded taping. Find all your favorite Kappa gear at Footaction today.

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