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Since its inception in 1911 and through the era of fashion-forward athletic apparel in the 90’s, FILA has been a leader in the sportswear market, and its apparel was known for its clean looks and unbeatable quality. FILA gave us some of the trendiest looks in activewear and they hit it big when they signed an endorsement contract with professional basketball superstar Grant Hill, who was drafted third overall in 1994 by Detroit. FILA used Hill’s star power to gain a serious foothold in North America.
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