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The legacy of Levi Strauss lives on today in a way that not many other brands can claim. Strauss worked with a Nevada-based tailor to introduce and then patent the first pair of durable pants in the late 1800s. In need of pants resistant to the daily wear and tear of labor, Strauss used his background in dry goods and clothing to take on the task. Today, generations later, the Levi’s legacy remains strong.