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Dream Collab

What’s better than a one-storied brand? Two, of course! And this mashup is no exception. Since PUMA split from its sibling company adidas in 1948, founder Rudolf Dassler established a design aesthetic that carefully walks the line between sports and fashion. Helly Hansen, founded in Norway in 1877, understands that balance. As an outerwear brand beloved by athletes, Helly Hansen has learned to marry high-performance outerwear with appealing street style. And, in combining forces, the men’s shirts, pants, sneakers, and outerwear boast the best of both brands: distinctive colors, top-quality material, and instant logo recognition.