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Reebok Question Shoes

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A Crazy Idea

Reebok, believe it or not, began epitomizing sportswear as early as 1890. The English brand, then known as JW Foster and Sons, ran with a crazy idea: adding spikes to the soles of shoes might make you run faster. For the uninitiated, this turned out to be quite true, and the company gained traction. They would later become Reebok, and the brand’s flag logo was to be a lasting tribute to their heritage. A tribute that maintains a legacy of its own today.