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Nike Just Do It

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Nike’s “Just Do It” Slogan Turns 30

Since 1988, Nike has been known for its motivational catchphrase: Just Do It. When it first hit the mainstream, Nike’s aim was to promote a love of athletics that would help people get active and pursue their goals. Similar to one of Nike’s recent campaigns showing that anyone can be an athlete, the “Just Do It” tagline encouraged people of all ages and skill levels to pursue their exercise and sport-related goals, even if they normally wouldn’t have. Throughout 2018 Nike is taking the unforgettable “Just Do It” campaign to major cities all around the United States to inspire people to achieve their athletic goals.



Nike JDI Pack

The Nike JDI Pack of shoes and apparel encapsulates 30 years of “just doing it” in style. The line ranges from classics like the Air Force 1 and Air Max 95 to new apparel, including tees and sweatshirts. The kicks and clothing are decked out with the original font and graphics from the ’88 campaign. Bright and bold, these styles are the perfect addition to a year-round rotation.