Jordan Retro 4 Shoes
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Back in the Game
Designer Tinker Hatfield took Michael Jordan’s fourth signature shoe back to the hardwood. Instead of being inspired by a sports car or adorned in luxury leather, the Air Jordan IV sought to put performance first. These utilitarian kicks were first released in February of 1989 in Black/Cement Grey and were well received by fans and sneaker collectors.
Solidify the Legacy
Jordan cemented his place in history in 1989 with his unforgettable jumper over Craig Ehlo’s head in the playoffs. This jaw-dropping move seared MJ’s prowess into the minds of a generation. Continuing his long list of achievements, Jordan took the top spot to earn the league scoring title for the third year in a row while wearing these kicks.
Already popular throughout the hip hop, punk, and metal music scenes, Spike Lee brought Jordan’s court to music crossover to the mainstream through his commercials and film, “Do the Right Thing.” In what is now an iconic scene, Mars Blackmon, Spike’s character in the film, whips out a toothbrush to clean his crisp AJ IV’s after they have been scuffed by a passing bike.
A Series of Firsts
After the first three Jordan’s limited releases, the Air Jordan IV was the first to be widely available throughout the world. This international distribution helped Jordan shoes reach a new level of global popularity that has lasted to this day.
The Air Jordan IV was the first of Jordan’s signature shoes to have
In 1999, the Jordan Retro 4 was released and was the first Retro to sell out almost immediately. This was
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