Nike Presto Shoes
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When the Nike Air Presto was released in 2000, it was unlike any other shoe launch at the time. Its V-notch design allowed a size 11 foot to wear a size 9 shoe without any discomfort, according to Nike’s research. The fit was nearly magical, inspiring the name “Presto.” Already breaking the rules with unconventional sizing, Nike decided to go all-in and throw away the norm. The Nike Air Presto released in 13 colors, with zany names like Catfight Shiner, Rabid Panda, Rogue Kielbasa, Shady Milkman, and Unholy Cumulus.